Privacy Policy – Soleved™ (U.S.)
Last updated: 17 October 2025
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https://soleved.com (“our website”) is operated by Baifumei LLC, a Delaware limited liability company, registered address at 16192 Coastal Highway, Lewes, Sussex County, Delaware, 19958, United States, trading as Soleved™ (“we”, “us”, “our”).
“Personal Information” (also referred to in this policy as “Personal Data”) means any information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Baifumei LLC respects your privacy and is committed to protecting your Personal Information. This policy explains how we look after your Personal Information when you visit our website and informs you about your privacy rights.
BY CONTINUING TO BROWSE OUR WEBSITE, YOU ARE AGREEING TO OUR PRIVACY POLICY
CONTENTS
INTRODUCTION
1.1 Our Privacy Policy was last updated on 17 October 2025. By browsing our website, you confirm that you agree to our policy. If you do not agree, you must not use our website.
1.2 It is important that you read this Privacy Policy together with any other privacy notices that Baifumei LLC may provide on specific occasions when collecting or processing Personal Information about you, so that you are fully aware of how and why we are using your data. This Privacy Policy supplements other notices and is not intended to override them.
1.3 We keep this policy under regular review and may make changes from time to time. Every time you use our website, please check to ensure you understand the policy that applies at that time.
WHO WE ARE & HOW TO CONTACT US
2.1 Baifumei LLC (trading as Soleved™) is the “business” under California law and the “controller” under certain other U.S. state privacy laws.
2.2 If you have any questions about this Privacy Policy or our privacy practices, including any requests to exercise your rights, please contact us:
• Email: info@soleved.com
• Postal: 16192 Coastal Highway, Lewes, Sussex County, Delaware, 19958, United States
2.3 It is important that the Personal Information we hold about you is accurate and current. Please keep us informed if your information changes during your relationship with us.
THE INFORMATION WE COLLECT
3.1 We may collect, use, store, and transfer different kinds of Personal Information about you which we have grouped together as follows:
3.2 We do not knowingly collect data from children. Our website is not intended for children.
HOW WE COLLECT INFORMATION
4.1 Direct interactions. You may give us Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise, including when you create an account, place an order, subscribe to communications, enter a promotion, or give us feedback.
4.2 Automated technologies. As you interact with our website, we automatically collect Technical Data about your device and browsing actions via cookies, server logs, and similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
4.3 Third parties and publicly available sources. We may receive Personal Information about you from analytics providers (e.g., Google), advertising networks, search information providers, payment and delivery providers (e.g., Stripe, PayPal, DHL, freight forwarders), data brokers/aggregators, and publicly available sources.
THIRD-PARTY LINKS
5.1 Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.
HOW & WHY WE USE INFORMATION
6.1 We use your Personal Information for the following purposes:
6.2 If you fail to provide information necessary to perform a transaction (e.g., shipping address or payment details), we may be unable to provide products or services.
CHANGE OF PURPOSE
7.1 We will only use your Personal Information for the purposes for which it was collected unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose. If we need to use your information for an unrelated purpose, we will notify you and explain the legal basis.
DISCLOSURES OF INFORMATION
8.1 We may share your Personal Information with: (a) companies under common ownership/control; (b) service providers acting on our behalf (IT, hosting, analytics, payment processing, customer support, logistics and delivery, communications); (c) professional advisers (lawyers, bankers, auditors, insurers); (d) regulators and law enforcement where required; and (e) third parties in connection with a business transaction (e.g., merger, acquisition).
8.2 We require service providers to process Personal Information only on our instructions and to protect it appropriately.
8.3 We may transfer Personal Information outside your state of residence, including to other U.S. states and other countries. Where we do so, we will take appropriate measures to protect the information in accordance with this policy.
MARKETING & PROMOTIONAL OFFERS
9.1 We strive to provide you with choices regarding certain data uses, particularly around marketing and advertising. You can ask us to stop sending marketing messages at any time by following opt-out links in any message or by contacting info@soleved.com.
COOKIES
10.1 You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, some parts of our website may become inaccessible or not function properly.
10.2 For more information about the cookies we use, please see our Cookies Policy available on our website.
DATA SECURITY
11.1 We have put in place appropriate security measures to prevent your Personal Information from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed.
11.2 We limit access to your Personal Information to employees, agents, contractors, and service providers who have a business need-to-know and are subject to confidentiality obligations.
11.3 We have procedures to deal with suspected personal data breaches and will notify you and any applicable authority where we are legally required to do so.
DATA RETENTION
12.1 We will retain your Personal Information for as long as reasonably necessary to fulfil the purposes we collected it for, including to satisfy legal, regulatory, tax, accounting, or reporting requirements, or to resolve disputes.
12.2 To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the information; the potential risk of harm from unauthorised use or disclosure; the purposes for which we process it; and whether we can achieve those purposes through other means.
12.3 In some circumstances, we will anonymise your information for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
YOUR RIGHTS (U.S.)
13.1 Subject to applicable law, you may have rights such as to request access, correction, deletion, portability, and to opt out of certain processing (e.g., targeted advertising; sale or sharing of personal information). You may exercise these rights by emailing info@soleved.com. We will verify your request and respond as required by law.
REQUESTING ACCESS
14.1 You will not have to pay a fee to access your Personal Information or to exercise your rights unless your request is unfounded, repetitive, or excessive. We may need to request specific information from you to confirm your identity and ensure your right to access your information or exercise other rights.
WOOCOMMERCE
15.1 Our store is built on WooCommerce (WordPress). WooCommerce provides the e‑commerce functionality that allows us to sell our products and services to you. Depending on our hosting provider, your data may be stored on servers located in the United States. Payment data is processed securely by our payment providers (e.g., Stripe, PayPal) and is not stored by us in full.
U.S. STATE PRIVACY NOTICE (CA, CO, VA, CT, UT)
16.1 This section supplements the information above and applies to residents of California, Colorado, Virginia, Connecticut, and Utah. Depending on your state, you may have some or all of the rights described below.
Categories Collected & Purposes of Use.
We collect the categories listed in Section 3 for the purposes described in Section 6. We disclose these categories to the types of recipients described in Section 8.
California (CCPA/CPRA).
If you are a California resident, you have the right to: (a) know/access the categories and specific pieces of personal information we collect; (b) delete personal information; (c) correct inaccurate personal information; (d) opt out of the sale or sharing of personal information; (e) limit the use and disclosure of sensitive personal information; and (f) not receive discriminatory treatment for exercising your rights. You may exercise these rights via info@soleved.com or by using the “Do Not Sell or Share My Personal Information” link in our website footer (where available).
Colorado, Virginia, Connecticut.
Residents of these states may have rights to access, correct, delete, obtain a portable copy of data, and opt out of targeted advertising, sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects. You may also have the right to appeal a decision we make about your request by emailing info@soleved.com with the subject line “Appeal.”
Utah.
Utah residents may have rights to access, delete, and opt out of the sale of personal data or targeted advertising. Requests can be submitted to info@soleved.com.
Verification & Authorized Agents.
We will verify your identity to a reasonable degree of certainty. Authorized agents may submit requests on your behalf if they provide proof of authorization and we can verify your identity directly.
BY CONTINUING TO BROWSE OUR WEBSITE, YOU ARE AGREEING TO OUR PRIVACY POLICY